Ideas

Progressive Design Vs. The Human Factor

Despite resistance, human factor considerations contribute successfully in many cases. We all enjoy the benefits of such human-centered design from ergonomic chairs to internet interfaces. The human factor is a real player in the modern design process. Some would even say the human factor has defined it’s own role and the limited influence it should have in design. Is the human factor at capacity in regards to concept and product design?

We are not only designers, but we are students of human nature; and this includes the environmental elements that influence human behavior. It may seem paradoxical, but the human factor is not strictly human centered. There are causal factors that shape and sometimes govern the interface between product and human. We should dig deeper and recognize the subtle elements that are rarely (if ever) considered in the design process. To do this, to stretch the conventional methods of the human factor, we must begin to ask different kinds of questions.



About

Our Philosophy

Can a little creativity and a few great ideas change the world? We think so. Even small ideas often harbor big potential; and we love ideas, big and small. Human Made Creative is a creative design studio specializing in finding the undiscovered potential in your ideas, potential that can lead to tangible value.

We believe that ideas are organic, that they live and breath. In the right environment they will flourish, just like the people behind them. This is why you are the most important factor in our creative work process. Tight, collaborative focus sessions with our creative design consultants and one-on-one dialogs are used to explore the opportunities associated with your ideas, whether they are product launches, creative marketing campaigns, creative web design, or the transformation of your firms identity. Innovation and a knowledge of the global market place are hallmarks of the Coalesce Creative design philosophy. Our ability to discover and amplify the potential, the power, and the potency of your ideas is what sets us apart in an industry that is often characterized by repetition and a “me too” mentality.

We believe innovation means more than fresh branding and aggressive creative marketing. Innovation should be transformational. We believe ideas can change the world. We believe every idea has global potential.

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